7 Easy Steps To Building A Powerful Web Presence.
How to keep your real estate website up-to-date.
Today, the benefit of building a strong online presence is no longer in question. Indeed, the internet provides consumers 24/7 access to even the smallest of businesses. Real Estate professionals are no exception as they navigate the new challenges of transitioning their traditional service via phone into the addition of a web presence.
7 simple tips to ensure your website is moving in the correct direction:
1. SSL Certificate - add security to your website.
2. Mobile Friendly - over 50% of visits to your web page will be mobile.
3. Good Content - search engines look for original content.
4. Positive Site Links - receiving links from information friendly sites is key.
5. Clean and Easy – quick, simple, and to the point websites help attract users.
6. Contact Information – Ensure people can get a hold of you.
7. Powerful URL – a clear reflection of your business brand.
First - SSL Certificate.
Having an SSL certificate for your website provides you with basic security protection and gives your visitors confidence in your business when visiting your site. In addition to security, having an SSL certificate of https for your website will help you with search engines. Since mid-2018, it is a requirement from the major search engines, such as Google, to label your site as secure, and gives you an extra ‘bump up’ in your search standings.
Second - Mobile Friendly.
With over 50% of online visits to your website coming from a mobile device, you will need to have a website that is friendly to both a pc and a mobile phone. In addition, if your site is mobile friendly and loads quickly, the search engines, such as Google, will give you a boost in the searches. The reason it’s a good idea to review your old website is that allot of sites that were built before 2016 weren’t worried about mobile phone viewing, so they appear to be behind the times. Make sure your website is not stuck in an outdated platform.
Third - Good Content.
Having useful information on your website that can be used by a visitor is very important to build a strong client relationship. In addition, good content will also help you with search engine results. If it’s original and has some practical aspect for the average web surfer, it will also appeal to your clients. Having content that highlights your experience or offers helpful tips from your field of work will allow your clients to get a better idea of who you are and what you do. If you’re confident enough to share some ‘tips of the trade,’ you’ll be rewarded with more client views and better search results.
Fourth - Positive Site Links.
Having positive sites link to your website is still a good idea to help build natural searches for your information. Links from other sites are interpreted as guides for the search engine crawlers to more quickly find your information. Even having links to your site for quick tips about your trade can have positive effects on your website. It’s still better to have outside sites link to yours than having no links back to your site at all. The best way to encourage sites to link to yours is by observing what others in your industry have done and research who they are working with on links.
Fifth - Clean and Easy.
Ensuring your site loads quickly and is easy to navigate is always a good way to sell your services on your website. First impressions are extremely important to individuals visiting your site. If you can get information to your visitors quickly, they will not get frustrated and leave prematurely. Make sure your information is plainly laid out and displayed in a way that keeps your visitors moving through your site in an even flow. If your site is cluttered with too much information, visitors will be overwhelmed and you may lose potential clients.
Sixth - Contact Information.
This is one of the most obvious and important aspects of a website. Putting your contact information in an easy to read format and on as many pages of your site as possible should be your number one goal when building the site. Potential clients will need your email and phone number to contact you. If you do not have that readily available, they may get frustrated and look for someone else. Too many sites neglect to display contact information and instead hide it and, unfortunately, end up losing potential business opportunities.
Seventh – Powerful URL.
A clear domain name that reflects a company's brand or services is a valuable commodity. The savvy business can take advantage of new gTLDs and avoid disputes with companies in other geographic regions that share a similar name. Consider a few of these pointers as you search for your new domain name:
Use your Name Brand: If you have a trademarked name, see if you can acquire this name first. If not, you may want to use your firm name or professional name and title. Utilize what you’ve used in brochures and other advertising so you don’t have to rebrand. Be careful with a domain name that describes a service. For example, a name like "DUI-Buster" can be limiting and may not appeal to all potential clients. However, if you specialize in one service and want something your clients will remember, go for it!
Keyword Search: Consider trying several keywords in a couple search engines and review the results. This test can help you see if a certain key term is overused. This does not mean you cannot use the term; just realize that you may have to spend more time and money for search engine optimization.
Consider Location: If you are certified or licensed to work in only one state or region, you may want to consider a more localized nTLD like .us which can include state or city.
Check the Domain Name's History: Using sites like the Internet Archive you can look at the history of a domain name that was used before. Check out screenshots and history to make sure the previous owner didn’t create any bad press that could be associated with your new site.
Keep Trying: If you find that someone has your domain name see if there are other variations that will work for your business. You can also check to see if other gTLDs are available. If you still want your first choice do some research before you contact the other business. Does the other business have a legitimate trademark and presence or is it a squatter waiting for a paycheck? In the first case you may have to settle for another name, in the second you may have a good case—just be patient and do the research first!
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