How To Sell A Home During The Slow Season? Try Multiple Listing Services.
July 1, 2019
Timing is everything when listing a home for sale. There are always lucrative times to sell and nonprofitable times to sell. For example, attempting to sell a home after the summer can be problematic. It never fails that summer comes and goes quickly, and then people are already talking about the beginning of the school year, college football, and holiday shopping. What this means is that potential home buyers become distracted with other priorities. If there are a few homes in inventory that haven’t sold in the first 30 days, everyone begins to wonder what might be ‘wrong’ with them. So what options do Realtors have to keep their homes at the forefront of potential buyers’ minds? The best approach to keeping properties fresh is to try multiple web listings, supplementing existing ones with new services; this keeps the property in a "Just Listed" status even when the property has been listed on another site for over 30 days.
Keep It Fresh
Always keep your eyes open for new real estate listing services. The worst thing to do is to depend on one listing service to release your properties all at once to a bunch of MLS sites. If the properties don't sell in the first 30 days, prospective buyers question the value of the property and your listings starts to drift down on many of these online services. The longer your property sits unsold on the market, newer properties start to appear above your listing. You need to keep the property fresh and take the extra step to find additional online real estate sites to list your property.
Diversify your Listings
It’s important to add a property to more than one listing service at different times. Most listing services are interconnected and will list all the new properties at once. So once your property has been submitted to one MLS listing, it will appear on 5 to 10 other sites at the same time. This will diversify your property listing at one time, but it exhausts many listing services all at once with the same listing date. Before you realize it, the new property you just listed has dropped to page 2 or 3 on several sites all at once. This isn't true of every site, but is generally what happens with most real estate listing services. So if you find other real estate listing services that are not all tied together, you can restart the listing clock on each new website as a single listing. This way your property will always show new somewhere online.
Get More Viewers
Another great benefit of using several different online listing services is that you promote your property to a bigger audience of prospective buyers. Not all home buyers will see your property on the same site, and serious home buyers will scour the internet for the best deals. Some buyers purposely look for homes on listing sites that don’t display a repeat of what they just saw on the main listing services. They know that good deals don’t always appear on the first several sites that show up on search engines.
Keep Costs Down
When listing a property, it’s always beneficial to avoid spending too much money on multiple services. To keep your cost down, always be on the lookout for great listing services that will list your properties for free or at a very low cost. There are a lot of sites that review real estate websites that list your property for free or at a reduced cost, and we’ve listed some of these sites below so that you can review them and decide for yourself which sites are the best to list your property to a larger audience. Happy House Listing!
Additional Sites to List Properties: