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7 Easy Steps To Building A Powerful Web Presence.
Authored by Houselist.Com | Published: 2019-05-28 21:02:45 UTC
Today, the benefit of building a strong online presence is no longer in question. Indeed, the internet provides consumers 24/7 access to even the smallest of businesses. Real Estate professionals are no exception as they navigate the new challenges of transitioning their traditional service via phone into the addition of a web presence.
7 simple tips to ensure your website is moving in the correct direction:
1. SSL Certificate - add security to your website.
2. Mobile Friendly - over 50% of visits to your web page will be mobile.
3. Good Content - search engines look for original content.
4. Positive Site Links - receiving links from information friendly sites is key.
5. Clean and Easy – quick, simple, and to the point websites help attract users.
6. Contact Information – Ensure people can get a hold of you.
7. Powerful URL – a clear reflection of your business brand.
First - SSL Certificate.
Having an SSL certificate for your website provides you with basic security protection and gives your visitors confidence in your business when visiting your site. In addition to security, having an SSL certificate of https for your website will help you with search engines. Since mid-2018, it is a requirement from the major search engines, such as Google, to label your site as secure, and gives you an extra ‘bump up’ in your search standings.
Second - Mobile Friendly.
With over 50% of online visits to your website coming from a mobile device, you will need to have a website that is friendly to both a pc and a mobile phone. In addition, if your site is mobile friendly and loads quickly, the search engines, such as Google, will give you a boost in the searches. The reason it’s a good idea to review your old website is that allot of sites that were built before 2016 weren’t worried about mobile phone viewing, so they appear to be behind the times. Make sure your website is not stuck in an outdated platform.
Third - Good Content.
Having useful information on your website that can be used by a visitor is very important to build a strong client relationship. In addition, good content will also help you with search engine results. If it’s original and has some practical aspect for the average web surfer, it will also appeal to your clients. Having content that highlights your experience or offers helpful tips from your field of work will allow your clients to get a better idea of who you are and what you do. If you’re confident enough to share some ‘tips of the trade,’ you’ll be rewarded with more client views and better search results.
Fourth - Positive Site Links.
Having positive sites link to your website is still a good idea to help build natural searches for your information. Links from other sites are interpreted as guides for the search engine crawlers to more quickly find your information. Even having links to your site for quick tips about your trade can have positive effects on your website. It’s still better to have outside sites link to yours than having no links back to your site at all. The best way to encourage sites to link to yours is by observing what others in your industry have done and research who they are working with on links.
Fifth - Clean and Easy.
Ensuring your site loads quickly and is easy to navigate is always a good way to sell your services on your website. First impressions are extremely important to individuals visiting your site. If you can get information to your visitors quickly, they will not get frustrated and leave prematurely. Make sure your information is plainly laid out and displayed in a way that keeps your visitors moving through your site in an even flow. If your site is cluttered with too much information, visitors will be overwhelmed and you may lose potential clients.
Sixth - Contact Information.
This is one of the most obvious and important aspects of a website. Putting your contact information in an easy to read format and on as many pages of your site as possible should be your number one goal when building the site. Potential clients will need your email and phone number to contact you. If you do not have that readily available, they may get frustrated and look for someone else. Too many sites neglect to display contact information and instead hide it and, unfortunately, end up losing potential business opportunities.
Seventh – Powerful URL.
A clear domain name that reflects a company's brand or services is a valuable commodity. The savvy business can take advantage of new gTLDs and avoid disputes with companies in other geographic regions that share a similar name. Consider a few of these pointers as you search for your new domain name:
Use your Name Brand: If you have a trademarked name, see if you can acquire this name first. If not, you may want to use your firm name or professional name and title. Utilize what you’ve used in brochures and other advertising so you don’t have to rebrand. Be careful with a domain name that describes a service. For example, a name like "DUI-Buster" can be limiting and may not appeal to all potential clients. However, if you specialize in one service and want something your clients will remember, go for it!
Keyword Search: Consider trying several keywords in a couple search engines and review the results. This test can help you see if a certain key term is overused. This does not mean you cannot use the term; just realize that you may have to spend more time and money for search engine optimization.
Consider Location: If you are certified or licensed to work in only one state or region, you may want to consider a more localized nTLD like .us which can include state or city.
Check the Domain Name's History: Using sites like the Internet Archive you can look at the history of a domain name that was used before. Check out screenshots and history to make sure the previous owner didn’t create any bad press that could be associated with your new site.
Keep Trying: If you find that someone has your domain name see if there are other variations that will work for your business. You can also check to see if other gTLDs are available. If you still want your first choice do some research before you contact the other business. Does the other business have a legitimate trademark and presence or is it a squatter waiting for a paycheck? In the first case you may have to settle for another name, in the second you may have a good case—just be patient and do the research first!
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Does An Easement Affect Property Value?
Authored by Houselist.Com | Published: 2019-06-06 13:48:23 UTC
It depends on the circumstances. Generally, it does not; however, each situation is different. A common example of an easement is when a utility, such as an electric company, has access on and/or over a property. This is a grant for utilities to maintain their services. Another example of an easement is when a driveway is paved on your land for the benefit of an adjacent property, allowing them use of your land to access theirs.\
Basically, an easement is a right granted to a person or entity for limited use of real estate, or a portion of it. It can be for a general use or for a particular purpose. The real estate subject to the easement is sometimes referred to as the “Servient Estate.” If a person is purchasing property that is subject to an easement, it may be a servient estate. An example of an easement is a right-of-way for the ingress and egress (access) to property. In other words, the right to travel across a portion of the servient estate in order to reach or leave the “dominant” real estate. Therefore, it is important to determine if an adjacent or nearby owner of property has the right to cross the property in order to enter or use their property if there is an easement established.
Easements may arise from agreement or by operation of law. An agreement for an easement is typically set forth in writing and is signed by the parties agreeing to it. Easements may be for a set period of time, but often run with the land. This means that even if one of the parties agreeing to it conveys or transfers his/her real estate, the easement still applies to the real estate affected by it whenever a new party takes ownership.
How To Sell A Home During The Slow Season? Try Multiple Listing Services.
Authored by House List.Com | Published: 2019-07-10 14:06:41 UTC
Timing is everything when listing a home for sale. There are always lucrative times to sell and nonprofitable times to sell. For example, attempting to sell a home after the summer can be problematic. It never fails that summer comes and goes quickly, and then people are already talking about the beginning of the school year, college football, and holiday shopping. What this means is that potential home buyers become distracted with other priorities. If there are a few homes in inventory that haven’t sold in the first 30 days, everyone begins to wonder what might be ‘wrong’ with them. So what options do Realtors have to keep their homes at the forefront of potential buyers’ minds? The best approach to keeping properties fresh is to try multiple web listings, supplementing existing ones with new services; this keeps the property in a "Just Listed" status even when the property has been listed on another site for over 30 days.
Keep It Fresh
Always keep your eyes open for new real estate listing services. The worst thing to do is to depend on one listing service to release your properties all at once to a bunch of MLS sites. If the properties don't sell in the first 30 days, prospective buyers question the value of the property and your listings starts to drift down on many of these online services. The longer your property sits unsold on the market, newer properties start to appear above your listing. You need to keep the property fresh and take the extra step to find additional online real estate sites to list your property.
Diversify your Listings
It’s important to add a property to more than one listing service at different times. Most listing services are interconnected and will list all the new properties at once. So once your property has been submitted to one MLS listing, it will appear on 5 to 10 other sites at the same time. This will diversify your property listing at one time, but it exhausts many listing services all at once with the same listing date. Before you realize it, the new property you just listed has dropped to page 2 or 3 on several sites all at once. This isn't true of every site, but is generally what happens with most real estate listing services. So if you find other real estate listing services that are not all tied together, you can restart the listing clock on each new website as a single listing. This way your property will always show new somewhere online.
Get More Viewers
Another great benefit of using several different online listing services is that you promote your property to a bigger audience of prospective buyers. Not all home buyers will see your property on the same site, and serious home buyers will scour the internet for the best deals. Some buyers purposely look for homes on listing sites that don’t display a repeat of what they just saw on the main listing services. They know that good deals don’t always appear on the first several sites that show up on search engines.
Keep Costs Down
When listing a property, it’s always beneficial to avoid spending too much money on multiple services. To keep your cost down, always be on the lookout for great listing services that will list your properties for free or at a very low cost. There are a lot of sites that review real estate websites that list your property for free or at a reduced cost, and we’ve listed some of these sites below so that you can review them and decide for yourself which sites are the best to list your property to a larger audience. Happy House Listing!
Additional Sites to List Properties: